Ravi Saive: A Technology Blog For Newbies

Many people and companies turn to Twitter to grow their business. When every real, non-spam or bot follower is celebrated, the most frightening event for new Twitter users is when they are unfollowed. For the inexperienced Twitterer, however, there are many kinds of tweets and actions that can and often do cause your much-coveted followers to unfollow.


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To keep, and even earn new followers, make sure you abide by these 5 tips.

1. Match your bio to your tweets

You'll earn plenty of followers based on the keywords included in your short 160-character bio. Your followers will expect your tweets to match what you say in your bio. For example, if you refer to yourself as an "interior designer offering home design advice", your followers probably won't care what you thought of the new blockbuster movie.

2. Don't set up auto-DMs or have apps tweet for you

There are many paid services that let you automatically send messages to new followers. But, because these are canned messages, they come across as canned messages. So, unless you send them something they will appreciate, like a promo code for a discount off your product or services, avoid automatic messages. Along the same lines, apps that tweet for you such as Foursquare typically don't provide any useful content to your followers. After a while, these tweets clog the tweet stream and look like spam. Avoid these tweets like the plague!.

3. Have good content in your last three tweets

When someone clicks on your username, your last three tweets are displayed. You better hope that one of those tweets comes appeals to the user. Tons of @ messages or meaningless tweets will cause the user to think your tweets are irrelevant and non-valuable.

4. Don't only self promote, engage others

People don't like to hear others talk about themselves all the time. This is as true in real life as it is on Twitter. Don't only talk about you, your product, and your service. Share content from others and compliment it. Not only can this help you build friendships with Twitter users like you, but they might share your content with their followers as well. Sharing is caring!.

5. Not too much, not too little tweet just right

Because most Twitter users don't follow thousands of other users, it can be a tad bit of annoying when one user tweets too much. Be careful how often you tweet. Once, maybe twice an hour at most, depending on the type of business you're in. On the other hand, don't tweet too little at least once per day! If your account looks inactive, people wont want to follow you.

As you tweet, you'll discover some other tips and tricks to keeping your followers on your own. Also, look what bothers you in your tweet stream and make sure you're not partaking in similar actions. Happy tweeting!.